Everson-Smith, Teresa

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Teresa is Evident’s Director of Insight and Markets, overseeing the planning, development, and implementation of strategies and marketing initiatives for the company. Prior to joining Evident, Teresa was Head of Strategy and Communications at a multi-sector sustainability business, responsible for developing and delivering the marketing and communications strategy in collaboration with the CEO and Board of Directors. 

Teresa has over a decade’s experience in marketing, formerly at both The University of Sheffield and Sheffield Hallam University. She also led projects at HSBC for over 14 years, where she was responsible for the implementation of the bank’s strategy for financial collections (in the UK, India, and Malaysia).  

Teresa holds two Masters degrees: an MSc in Organisation Development and Consultancy from Sheffield Hallam University and a Masters by Research from Leeds Beckett University.